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Understanding GTIN-13

How the 13-digit product identifier is structured and what it does and does not tell you.

Thirteen digits, one identity

A GTIN-13 identifies a specific trade item. The number itself normally contains neither product name nor price or description.

Understanding GS1 prefixes

The first digits relate to the GS1 allocation structure. They are not a reliable statement about the country where the product was manufactured.

The final digit

The last digit is a check digit calculated from the preceding digits. It detects many typing and scanning errors before a lookup is attempted.

Product data comes separately

Titles, descriptions, images, offers and prices are not stored inside the GTIN. ean.bz connects the identifier with separately supplied product and offer data.

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